The type of life you lead is absolutely, one hundred percent, a direct result of the choices you make. There is nothing more annoying than someone continuously telling me they are ‘so busy’, ‘life is so crazy’, I can’t believe people keep ‘asking for more’, my team are ‘on edge’ right now, it’s not if ‘they will break’ but when.
So why do coaches, the captain of the team, continue to make choices that overload the system in the belief that the more we do, the more productive we will be and that the athletes and team will be better for it? It is all fine if you want to just be mediocre, develop a tired culture and see talented people flow through a revolving door.
Have you ever noticed that highly successful people, in general – as there are some crazy outliers, seem to have it all together? They remain calm under pressure, are great at juggling a hundred balls at once, manage a cohesive team, time is effortless and success seems to follow them like a magnet.
You might think highly successful people have no life outside of work, they sleep less than five hours a day and must have a real disconnect with their family. It is generally quite the opposite and they live their lives like a high performance athlete.
In general, highly successful people are rock stars at delivering efficiency. They are extremely effective at cutting out worthless and non-practical aspects of life such as watching reality TV shows, attending every meeting, accepting all invitations that come across their desk, and indulging in activities that don’t support the end game.
Time is used wisely and effectively. They set small goals each day that have a definitive time period, which creates urgency and a drive for completion. You will find that they keep goals and projects less than three months to ensure they are highly motivated and are less affected by other distractions.
Successful people are in control of their schedule and methodical about balancing their calendar. Scheduled meetings are limited to less than twenty percent of their week. They are very particular in setting aside blocks of time with no distractions so they can absorb information, allow their creativity to flow and focus their attention on the most important action items.
They are accountable to themselves and take control of situations rather than laying blame on someone else or something external.
The strengths of their team are established, gaps are identified, and everyone in the team knows their role. Team members are empowered to use their strengths for the good of the team and ensure everyone is paddling in the same direction.
So what’s next for you? First you need to identify what are the non-negotiable’s in your life and at work that if you took them away would reduce performance and affect the desired life.
Then take a hard look at yourself and identify the things in your life and work that if you took them away would not have a negative effect on the way you want to live your life and the goals you have set? Once you have identified those, set out a plan to slowly eradicate those aspects one at a time.
Next establish what could be taken out of daily work activities to free up more time for growth and innovation, or to enable your mind and body the adequate recovery time so that everyone can turn up every day and deliver high performance. As per the first step, you need to work out a gradual plan, with an end date, to remove the activities.
To ensure that you become a ‘Rockstar of Efficiency’, you then need to form consistent habits over a period of 6-12 weeks, so they become ingrained in your every day life.
Life is short, maximize your time on this earth and make a small difference every day. Remember everything you do and every decision you make comes down to a choice. A choice that you have total control over!
What’s your efficiency secret?
4 Ways To Overcome Coach Loneliness Link Beyond The Comfort Zone Link High Performers Cultivate More Powerful Traits Link Are Leaders Born? Link A Step Ahead Of The Game Link I Make No Apologies This Is Me! Link
The people who stand out from the crowd and change the world we know, are remembered most for breaking the rules. There are those who break rules for evil and there are those who break the rules for good. Obviously, you want to be on the side who breaks the rules that change the way we think, act, live and move for the better.
We were all put on this planet for a purpose. Many people don’t fulfil their purpose, because it is uncomfortable to break the rules and taking the leap into the unknown tests our emotional fortitude.
Life is about realising who you are, trusting that you have what it takes and allowing the fire inside of you to roar loudly. Your inner drive is the key ingredient to your recipe. Without lighting the flame, you will not know if you are cooking at the right temperature.
You need to take charge, put the pen in your hand and begin writing your own story. Too often people live someone else’s dream, or don’t even have a dream to live. It’s all about owning the dream and not allowing other people to interrupt it.
Until you have become the path itself, you cannot travel the path. You must become one with your story and write it with true conviction. Everything you do and say tells the world about what is going on inside of you. Remember, a tiger hunts best when it is hungry!
The most powerful people in the world are the storytellers. A storyteller gets to set the view, the values and the way we achieve it. They get to set the agenda for the way next generation get to live in the future.
If you own your own story, you get to write the ending. If you leave it to others, you can only be the subject. If you believe in it, you get to narrate it.
How do you want to be remembered?
4 Ways To Overcome Coach Loneliness Link Beyond The Comfort Zone Link High Performers Cultivate More Powerful Traits Link Are Leaders Born? Link A Step Ahead Of The Game Link I Make No Apologies This Is Me! Link
COACH loneliness is a real problem affecting the sport industry. Have you ever felt lonely, isolated and there is no one you can speak to, as a coach? Well, you are not alone!
COACH loneliness does hinder your job performance and productivity. As a COACH you have a high level of responsibility, pressure to deliver results, expectation to remain calm, relentless rigour to turn up and an increasing level of confidentiality. Has COACH loneliness invaded your life?
COACH’s may find it difficult to speak about their biggest challenges, complex problems or strongest fears with their co-coaches, committee members or if working in national sport organisation, the high performance manager. They also struggle to confide in their friends outside of the coaching environment as they feel they don’t have the depth and breadth of understanding the challenges that they face. There is also the risk of sharing information and doubts as it could catalyse rumours.
The lack of privacy that has occurred, as a result of technology, has opened the door to greater public and media scrutiny, and therefore a grey area of what is and isn’t private and public life. To compound this, there are also developing expectations that COACHes should increase their transparency, vulnerability and openness to become a better coach.
“With great power comes great responsibility”. SPIDERMAN
As a result, COACH’s quite often experience social isolation as the number of people they can confide in shrinks. Sometimes the number of people COACH’s confide in reduces to a level where they don’t feel comfortable speaking with anyone about the important topics, things that keep them up at night and the tough decisions that need to be made. This occurs because they find it difficult to make it relatable to people who are not experiencing the same challenges and also the risk of confidentiality being breached.
When pressure comes on and issues arise, many COACHes will try and fix them without reaching out for help, both internally and externally. Poor decisions and escalated problems can occur, and it is at these times when you need to depend on people you have built trust and relationships over a number of years.
According to a study completed by the University of Chicago, social isolation affects human behavior and how the brain operates. fMRI scans showed there is a decrease in the activity of the parts of the brain associated with rewards and seeing things from other people’s perspectives in lonely people versus non-lonely people. The research suggested that loneliness might be accentuated as lonely individuals may seek to “find relative comfort in nonsocial rewards”. (Cacioppo et al. 2009)
In the PNAS Journal in 2015, research by Cole et al, identified how flight-or-fight responses triggered by perceived social isolation (PSI) and loneliness can lead to illness and premature death. PSI and loneliness can adversely affect sleep patterns, stress hormones, inflammation in the body, production of white blood cells, and executive function, learning and memory (Bergland, 2015).
As a COACH, it is critical that you learn how to overcome the feelings of loneliness to improve your health, home-life and work productivity. It is important to proactively build and develop emotional connections with a broad range of people, as it leads to increased collective positive emotions and well being.
The important question is – Who can you speak with when the going gets tough and the challenges become overwhelming?
Here are 4 Ways To Overcome COACH Loneliness:
1. BUILD A TEAM OF MENTORS
These are the people whom you can consult with when faced with challenges and problems where the answer may not be clear. They are people who are curious, like to ask questions, be prepared to listen and at times make you feel uncomfortable by challenging you to consider other approaches. It is valuable to have a diverse range of mentors, who aren’t just like you. You want people who you trust their advice and opinions, but most importantly will provide the hard truths and perspectives from a different angle.
Personally I ensure that my mentors come from different industries, cultures and age ranges. Having a mentor who is younger than you is just as powerful as having someone older with lots of wisdom. Who are the 3 to 6 people you need in your life that give you the confidence, clarity and perspective you need.
2. CREATE WORK-LIFE INTEGRATION
Successful COACHes are congruent with their values and character whether they are at home or in the COACHing environment. Work is part of life, so the theory of work-life balance may not be the best approach. Work-Life Integration is all about understanding that work is part of life and we need to effectively manage the boundaries between when we are working and we are doing other components of our life. Your body and mind needs the space to recharge, rejuvenate and reimagine.
Having space in your life for relationships, exercise, freeing your mind and other passions is important in providing opportunities for an outlet, growth, success and diversifying your perspective. It also can provide motivation and inspiration not only to yourself, but other people when you have a passion or two outside the workplace. The relationships; whether family, social or work-related, in your life are important. If you have a partner and/or children then it maybe useful to find time with your family before they go to bed and create a cue to ensure you are present when spending valuable time with them. What changes will you make in 2020 to ensure that you have an outlet and focus outside of COACHing?
3. JOIN A COACH SUPPORT GROUP
Having a COACH support group or mastermind is different to a team of mentors who you are likely to consult and confide in individually. COACH support groups meet on a regular basis, whether that is weekly, monthly, quarterly or even yearly. It’s a group that is likely to be diverse in nature and provides the psychological safety to discuss, brainstorm and challenge solutions to problems, ideas or challenges that people in the group face.
These groups provide a sense of belonging; an honest feedback mechanism where they act as a nurturer, mirror or provider of truth; and can also function as celebrator, motivator and inspirer. They enable you to find clarity and most importantly perspective. An extra bonus is that support groups allow you to form connections that help alleviate stress, anxiety and improve mental health. What COACH mastermind or support group will help you go to the next level in 2020?
4. EMBRACE THE INCLUSIVITY OF COURAGE AND VULNERABILITY
In the past vulnerability may be seen as a weakness, when in fact it is actually a strength. We grow through adversity, changing our environment and challenging the status quo. Courage and vulnerability are inclusive. Without vulnerability we cannot be courageous and without courage we cannot find the strength to speak up and be vulnerable. As a COACH it is ok to say you don’t have an answer, that you were wrong, are feeling a lack in confidence and that other peoples answers are better.
Having vulnerable discussions helps to build psychological safety within your team or between stakeholders. Vulnerability cultivates trust and respect from others, while creating the space for others to speak up about problems, issues or feelings they have. It fosters discussion about key problems and allows people with different perspectives to provide solutions that may not have surfaced before. As a COACH you need to lead by example by taking the first step to showcasing that vulnerability is positive and a key pillar to growth in your coaching group and life. How will you let your guard down, put your ego to the side and create a space for vulnerability and courage to flourish in your work or COACHing environment?
It is important to remember that we do not succeed on our own. There is no instant solution or cure to COACH loneliness, and it requires patience and time to create a strong support network and environment. It is important to that as an influential leader that you identify and build strong team of mentors and support group for valuable guidance when there is uncertainty, difficulty confronts us and we need to celebrate successes in life. Take the time to reflect and then recognize how the 4 Ways To Overcome COACH Loneliness can you help you rise up and become a better COACH in 2020.
If you need someone to talk to or would like to join a sport coach mastermind group, then please go to the World Sport Coach coach services page.
Cacioppo et al. (2009) What Are the Brain Mechanisms on Which Psychological Processes Are Based?Perspectives on Psychological Science, 2009; 4 (1): 10 Link
Bergland, C. (2015) Loneliness: Perceived Social Isolation Is Public Enemy No. 1 Psychology Today, 23rd November 2015. Link
Comerford, C. (2018) Loneliness: The Executive Challenge No One Talks About. Forbes, 7th July 2018. Link
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A comfort zone is a wonderful place, but nothing ever grows there.
Successful people have the unique ability to perform under high levels of pressure. Pressure comes from internal and external expectations, and as the stakes rise, fear grows. Being able to deal with fear and the uncomfortable feelings that are associated, you have to be better prepared to control your state of mind.
Why do we feel uncomfortable? That uncomfortable feeling comes from going into a place where you have never been before. You are making a change and disrupting the way your mind and body are used to doing something. It might be doing something for the first time or doing something you haven’t done for a while. It could be doing something you are used to, but the conditions or parameters have changed.
When you first experience a struggle and you feel uncomfortable, you start to second-guess yourself. Remember nothing in life comes easy and the greatest satisfaction is the result of overcoming something that takes us out of our comfort zone and takes us to a whole new level. You need a mindset of being comfortable with the uncomfortable. This is the price of progression.
“If you want something in life that you have never had, you will have to do something that you have never done.” UNKNOWN
8 ways to take you beyond the comfort zone:
You will feel most uncomfortable when you take the first step and make a decision to start. That commitment to get off the start-line means the battle is half done. Most great ideas never get started, but once you have taken the first step, the real work begins. You made a choice, a commitment, and now you need to show up.
ONE STEP IN FRONT OF THE OTHER
Sometimes your actions don’t go to plan. You may not be seeing results, the progress is slow, and you are being told that it won’t work or self-doubt is kicking in. This is the point where everyone considers giving up and start asking themselves, “why am I doing this?”. At this point you have to be brave and be ready to answer honestly. Your purpose needs to be crystal clear, because this is when the true battle begins and it is the time to shine.
FAKE IT TILL YOU MAKE IT
Fear kills more dreams than failure, so you have to control the controllable’s and brainwash yourself with lots of positive affirmations and thoughts. Pretend to be confident and visualize how it will look. Preparation and belief are your best friends.
EMBRACE ‘THE SUCK’
If it were easy, everyone would be doing it. Deal with the adversity, the challenge, the pain, or the uncomfortable feeling by welcoming it with open arms. Make it your friend, as ‘the suck’ is the reason that is going to make you better. You are building your mental and physical toughness, which leads to greater levels of resilience.
Create a team and environment that supports the challenge. An environment that is positive and provides you with the feedback required to deal with the positive and negative thoughts, and perceived obstacles to achieve your goal.
PUSHING THE ENVELOPE
To continually extend the boundaries of what you thought was possible, you need to understand how you overcome uncomfortable experiences in the past. Use your understandings to build your confidence. Start to notice the patterns of your thoughts and record them. Record the characteristics of your fears, such as when does it appear, where does your mind wander, how do you cope with it and how you construct your intentions to deal with it. Create an internal culture of reveling in achievement and understanding how you deal with situations.
Your mind and body are comfortable with familiarity. The more you perform in an uncomfortable state, the more confidence you will develop. It is a mindset you have to develop, so you can allow your thoughts and emotions to adapt and grow.
What rituals and behaviors can you create, so that each day you feel more comfortable with the uncomfortable? Once you have developed these actions, you need to be patient and be prepared for the long-game, as it will take some to become an automatic part of your life. Over time you will feel more confident, empowered and prepared to face the uncomfortable more often. The result of this process is a life of growth, excitement and success.
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When I am out riding, I love to challenge my mind to work out what the world will be like in the future. Here are my six trend predictions that are already in their early stages or I feel will become part of the way we consume, relax, challenge our bodies, belong, use our time and play sport.
1 – LONG CONTENT WILL COME BACK IN FASHION
The world is going through a phase of short versus long content. A lot of businesses changed their approach to meet the consumer wants. However this phase is already showing signs of change back to longer content. Generation Z, also known as Millennial’s, who have been synonymously linked to having short attention spans, are showing signs that with the right environment they are happy to absorb content for long periods of time. E-Sports is a great example of this, where spectators are happy to watch a live event for hours on end. People will tend to spend more time understanding, absorbing and enjoying content.
2 – WE WILL LEARN TO SWITCH-OFF
People are already beginning to move away from the frenetic nature of digital devices, especially mobile phones, where social media apps attract our attention multiple times per day. In the future we will see a decline in digital device use, outside of work and school as people start to naturally adopt more activities that allow the brain and body to recover more effectively. The rapidly stimulating nature of flicking through posts means the brain is constantly firing, preventing recovery and effective thought-processing. It’s kind of like rope-learning for an exam, where you briefly absorb a lot of information, but it doesn’t convert to long-term memory. There is also a major global epidemic brewing where by 2030 mental health issues will be somewhat out of control as our brains are constantly switched on and aren’t getting the recovery they need.
3 – THE RETURN OF THE ENDURANCE SPORT CHALLENGE
Isn’t it uncanny that most things in life have a tendency to repeat themselves? They have a cyclical nature, which quite often is generational. Fashion is a great example where it tends to repeat itself every 25 to 30 years. In sport we are seeing the end of a cyclical trend where people focused more on adventure (Cross-Fit, Mud runs, Spartan, Neon runs, etc..) type challenges versus endurance (marathons, triathlons, cycle races) type challenges. The adventure challenges (similar events with different names) were popular in the 1980’s and returned in the late 2000’s. They seem to be more of a one off type nature compared to the endurance challenges, which act more like traditional sports where people look for continual improvement over a period of time. Cross-fit maybe an exception with its cult-type following that it has generated.
4 – I WANT TO BELONG
As the world has become increasingly complicated and people feel like they must be constantly doing something, they have lost the real sense of community. How often do you go and introduce yourself to new neighbours or hang over the fence and have a yarn with them? There is a real sense that the act of volunteering is losing its appeal and that people are happy to pay for someone else to do it. In the future people will realise their sense of belonging is not being fulfilled and will want to have a greater part to play in their community and be more associated with things they enjoy and like being a part of.
5 – PEOPLE WILL REALISE THEY AREN’T TIME POOR
How often do we hear people say that they are too busy or don’t have enough time? The average number of hours worked per week hasn’t changed, and neither has the number of hours in a day. People are either adding more things to their day or are choosing activities that take longer to complete. Digital device’s have become an addiction for some people and that tends to absorb a lot of our time and attention. People will realise that it is about the choices they make and if the prediction, that people will want to switch off more holds true then we will see a lot more people going back to the simple things in life, such as have a few laughs over dinner with their friends and reading physical books again. They will understand that they have control over the choices they make.
6 – SPORTS WILL CHANGE THEIR RULES
As the world evolves, so will the sports we play, watch and consume. Soccer will realise, like field hockey has, that taking the off-side rule out of the game and introducing unlimited interchanges will create a far more exciting, faster and more technical game.
Cricket will begin to understand that the umpires on-field have to have greater authority to control behaviours such as sledging, ball tampering and other forms of cheating. At present there are no immediate consequences or ramifications for breaking the rules during the game. The “Spirit of the Game” will be enhanced through the umpires having the ability to give a yellow card and send a player off the field for 10 minutes or a red card for the rest of the game.
Rugby League will realise that they need to take a much firmer stance on tackles near the head, like rugby has, before someone is seriously hurt or even killed on the field.
Triathlon will implement a heats, semis and finals format of a short, fast and exciting format, at the Olympics. This will result in attracting exponentially more non-triathlon followers to watch the sport, rather than a one off race. A person loves to follow their nation and connect by knowing that someone, from their country, has made it to the next stage and has a chance of winning a medal.
WHAT DO YOU PREDICT WILL BE THE NEXT TREND?
Leave a comment and let us know what you are thinking.
Nature (our DNA) and nurture (environmental influences) both need to be taken into consideration when trying to understand how a leader is formed. The way I like to look at whether leaders are Born or Made, is by looking at leadership capability through the concept of a bell-curve.
At the bottom of the curve, there are ~10% of people that will struggle, no matter how hard they try, to be a good leader. Their DNA is just not wired to lead and every amount of training is unlikely to get them to a position where they can lead effectively. On the top of the bell curve are the ~10% of people who are born to lead. They are born with an innate instinct to lead. As they grow and develop they tend to continue getting better and better.
The other ~80% of people in the middle have the potential to be good leaders, if not great leaders. They have to be prepared to work really hard on their leadership skills, especially self-awareness. This involves learning how to take a ‘birds-eye-view’ of yourself, be open to asking for feedback and developing great listening skills.
However, I do believe that the world’s most exceptional visionary leaders are highly likely to only come from the ~10% of people who are born leaders.
To try and understand some of the discussion points around whether leaders are born or made, let’s look at some of the theories and evidence that support either side of the coin or both sides.
“The greatest leader is not necessarily the one who does the greatest things. They are the one who gets the people to do the greatest things.”
Ronald Reagan (Adapted)
According to the Great Man Theory, popularised in the 1840’s by Thomas Carlyle and Trait Theory, people inherit certain qualities and traits, which are aligned with leadership. People are born with different qualities that predispose them to be a leader, which is similar to someone who with the natural qualities of a gifted musician or talented athlete. They will naturally excel and thrive when confronted with the appropriate situations, whereas other people will struggle. The most exceptional leaders, don’t become overnight successes, they were leaders from the onset.
Behavioural Theories emphasise that the process of teaching, learning and observation allow people to become leaders. They believe the concept of leadership is something that can be learnt, like a skill through training, practice, perception and making observations over a period of time. But, to what level can a person achieve, from a leadership point of view, if they don’t have the natural charisma, ability to influence, natural integrity, and ability to motivate and inspire?
“Leaders aren’t born, they are made. And they are made just like anything else, through hard work. And that’s the price we’ll have to pay to achieve that goal, or any goal.”
Some people are very good leaders in certain environments, but not others. They may lead well when they know and trust a small team they are working with, whereas they struggle in a larger team of people they don’t know so well. Even exceptional leaders are only effective when they are in specific locations or environments, for example they could be in a family, societal, community, national, or global environment.
Leaders, sometimes, don’t always stand out from the crowd. They are the quiet achievers, who have an uncanny ability lead people away from the limelight and in a very subtle way. Their quiet, softly spoken and under-the-radar approach may have a profound effect on the way people behave, how they perform and decisions they make.
“Leadership is not magnetic personality – that could just as well be a glib tongue. It is not ‘making friends and influencing people’, that is flattery. Leadership is lifting a person’s vision to high sights, the raising of a person’s performance to a higher standard, the building of a personality beyond its normal limitations.”
There are bodies of research that imply that 30% of leadership is genetic and 70% is learned. Although the percentage of genetic versus learned is likely to vary quite a lot between individual leaders, but it still implies that there is a major learning component to leadership.
Many leaders, tend to have an extroversion trait. They also tend to have high levels of empathy as well as social and emotional intelligence, whereas IQ is not always an important characteristic for a leader. As I discussed earlier, introverts can also be great leaders.
“Leadership is an observable, learnable set of practices. Leadership is not something mystical and ethereal that cannot be understood by ordinary people. Given the opportunity for feedback and practice, those with the desire and persistence to lead can substantially improve their abilities to do so.”
JAMES KOUZES & BARRY POSNER
Great leaders tend to be in constant growth, as they aim to improve every day. They tend to seek new experiences and a greater understanding of themselves.
People who are adjusted, social, ambitious and curious are more likely to become leaders. Their curious nature leads them to learn through mediums such as books, informal training from coaches or mentors, interpretations of life experiences, websites, observations, listening and formal training in an academic type setting.
“The leader must be able to know what followers want, when they want it, and what prevents them from getting what they want.”
Leadership is a reflection of who you are and how you want to improve the world for the better. No matter whether leaders have come from a background of hardship and personal struggles or they have endured leadership through an abundance of resources, everyone can continue to develop their leadership skills through deliberate practice and experience.
Developing as a leader is no different to any other expert, where they grow through deliberate practice, struggle, sacrifice, hard work, and regular self-assessment.
How will you be a step ahead of the game? You cannot take a backward step or watch from the back of the bus. Firstly, you will only ever see the back of your competitors and secondly, you will be too late to correct the wheel when the bus overshoots the bend.
If you are a leader, then you need to be a step ahead of the game when it comes to the future and having a winning culture.
STEP 1 – FUTURE
As a leader it is your role to identify – What problem has yet to be solved? A problem that, if solved, has a positive impact on the way people live.
You need to create a solution that shapes the future and gives you the competitive advantage. Taking a proactive lead ensures that you set the standard for everyone else, who, if not on their A-game, will turn their focus to chasing and following you, rather than keeping their eye on the prize.
“A GOOD hockey player plays where the puck is. A GREAT hockey player plays where the puck is going to be.” WAYNE GRETZKY
Most overnight successes occur through clever foresight, smart planning and a lot of hard work, rather than the one in a million lottery ticket approach. You need to look ahead and know what the game will look like in 5, 10 or even 25 years time and then you need to do everything possible, to be the first across the line.
Starting with the question – Wouldn’t it be great if we … ? – allows you to establish a starting point for determining what problem has yet to be solved. Apple asked the question – wouldn’t it be great if we could sell singles rather than albums? This led to iTunes and the iPod being solutions to the problem of not having an easily accessible platform, which the music industry trusted, to access and listen to singles rather than albums.
“Today I will do what others won’t, so tomorrow I can do what others can’t.”
Your role is not to follow and react when something goes wrong or your competitors get the first run on the board. Kodak learnt the hard way when Don Strickland presented the idea of the digital camera. The Board of Directors were split on the idea and it was turned down, knowing they owned the 35mm manual camera market. Don left Kodak and took the idea to Apple, who said yes. They successfully acquired the intellectual property from Kodak and Apple changed the way we viewed and stored our memories forever, while Kodak suffered a cruel death over the following years.
“If it doesn’t scare you, you’re probably not dreaming big enough.” TONY BURCH
So how will you lead the future of your industry, company, team or community? Remember, the easiest way to predict the future is to create it. A great leader personifies the future and has the ability to create a world that reflects their inner world. They live in the future they invite us into.
Do you know who you are and what your identity is?
Four years ago I was fortunate enough to deliver an impromptu presentation on Branding and Marketing for Coaches at the Triathlon Australia Performance Coach Course in Canberra at the Australian Institute of Sport. I was pretty excited to be able to speak to the next generation of performance coaches on this topic, as it is an area that isn’t given much time in the coaching world, but is extremely important to succeed in a world of limited opportunities.
“If you don’t know what you stand for, you will fall for anything.”
What follows is not only practical to sports coaches, but also to business coaches. managers and leaders.
It is common for coaches to launch into coaching as a profession, with a world of passion and emotion, and fall into the trap of coaching everyone, no matter what age, ability, desire and characteristics. Coaches are like kids in a candy store without any boundaries, and before they know it they have consumed too much and are barely able to tread water, let alone have enough energy to lift the weight off their shoulders.
A coach is a salesperson, whether they know it or not. To sell something effectively they have to know its heart and soul. To convince, motivate and inspire an athlete and team of athletes effectively, a coach needs to be able to deliver messages authentically and consistently. They need to know what it is that separates themselves, to stand out, from the rest.
It doesn’t matter whether a coach is a volunteer, works on a performance program or sets up their own coaching business, being able to clearly define and nurture their identity will allow them to cultivate a successful career and most importantly deliver an environment where success, for the athletes, is inevitable. The coach needs to position themselves in a way that allows potential and current athletes to perceive, think and feel more connected to them compared to other coaches or coaching businesses. (Bence, 2012)
“Your SMILE is your logo, your PERSONALITY is your business card, how you LEAVE OTHERS FEELING after an experience with you becomes your trademark.”
Photo Credit: David Sun
Leave Your Mark
So what is branding for a coach? It’s about creating a consistent message through the way they talk, move, act, deliver, motivate, inspire and bring the best out in the athletes they are working with. It’s about developing an underpinning philosophy that the coach whole-heartedly believes in and is passionate about. It’s a way of life for the athletes the coach works with. Most importantly, it’s the distinctive aspects of the coaching style, personal characteristics and environment that leaves a mark on everyone who comes in contact with the coach.
It is important that a coach can identify what types of athletes (markets) are most suited to their coaching identity and market effectively to them. Whether it be speaking with a potential athlete for the first time or setting up a new website, the messages need to be clear, consistent and from the heart. A successful coach-athlete relationship, the foundation of coaching, is based on factors such as trust, emphatic understanding, acceptance and respect (Jowett, 2005). A clear, concise and consistent coaching brand will go along way to ensuring a successful relationship is created and developed.
People Sell, Not Products
For those starting a coaching business, it is important to know, that it’s the “person” that people are attracted to, not the product. Athletes are attracted to the personal characteristics of the coach and the business. The coaches ability to sell the products requires a consistent and powerful (coach) brand that they can passionately communicate. It is important a coach doesn’t just copy what other successful coaches are doing. They need to create their own identity.
“ Every time you shake a hand, you market your brand.”
You may notice that the worlds geniuses, gifted people and creative artists are different. They have unique characteristics that seem quirky, a bit weird and don’t quite fit into the normal way of life. So why are they somewhat social misfits, renegades and a real challenge to deeply connect with?
People who have a higher level of intelligence, creativity, willingness to contribute to society and possess an amazing talent, are those who change the world for better and sometimes worse. Let’s clarify who we are talking about:
As an athlete, it would be a multiple Olympic Champion, World Champion, and/or World Record Holder.
As an entertainer, it is someone who redefines musical genres; and produces multiple Emmy’s, Grammy’s and Oscars.
For an academic, it could be someone with high intelligence, a Nobel Peace prize winner or discover a scientific breakthrough.
In business, it is people who have revolutionised the way we work, a billionaire or successful multinational CEO.
In society, it is those who build communities, effect social change or pioneer inspiration.
Everyone is unique and possesses their own blend of characteristics, but for some reason the high achievers of this world have something different that stands out in a crowd. It is not always the same characteristic/s but there is always some awkwardness to them. A good way to describe this is like trying to put the rectangle peg in a square hole as a toddler. It looks like it should fit, but just doesn’t quite go in there.
“Talent hits a target no one else can hit. Genius hits a target no one else can see.” Arthur Schopenhauer
The game changers of our world, start with a search for ideas, not necessarily for a known problem, but for a pure sense of curiosity. They tend to ask more questions than the every day person, as they seek to find a higher level of understanding, and an ability to outperform and deliver something never seen before or are even aware of. Their desire to contribute, create something different and go somewhere that no one else has been before fuels them to begin a long series of trials and errors. They do not fear failure, they in fact thrive on it as they know that with every failure they are learning and trending towards a world of clarity.
“Exceptional thinkers, it turns out, stand on common ground when they launch their arrows into the unknown.”
Margaret Thatcher (www.theguardian.com)
Life is not simple when it comes to creativity. Creative ideas have a tendency of rising to the surface whether we have the time or attention to deal with them or not. Expression of creativity is enjoyable but can also be a burden or a great challenge to those who are gifted, as ideas usually arrive in multiples. A creative person needs to make important decisions on which idea to explore further, ideas to shelve and those to disregard. They have to determine what is real and what is not, especially when no one else sees the idea through the same light.
“Some people see things others cannot, and they are right, and we call them geniuses. Some people see things others cannot, and they are wrong, and we call them mentally ill.”
Highly talented people tend to be divergent in the way they think, as well as their interests, values and behaviours. Their appetite for learning is raised, as their minds run deeper and faster than the average person. They are often aware that they don’t fit in, but are unsure why. Their thoughts and feelings sit outside the box, and are uncomfortable and strange to most people. Tall poppy syndrome is prevalent in society and quite often the highly talented people are seen to have a somewhat unfair advantage over the every-day-person due to jealousy of them having higher observable abilities.
“High intelligence entails not just being able to learn new things quickly and easily, but affects a person’s entire experience of life. People with unusually high intelligence take in and acquire information differently, process that information differently. They frequently experience emotions and physical stimuli more intensely than others. They have motivations and drives, which others often find odd or bizarre.”
The high achievers tend to be optimists, who see puzzles and problems as opportunities, whereas others see them as barriers. They have a curious nature that thrives on multiple questions and ideas. Their instinct is to look at puzzles from a variety of angles, come up with multiple potential strategies and have a great hunger to find the ultimate solution.
“They may realize that they learn things more quickly and easily than others, but may be wholly unaware that others don’t share their endless curiosity and may not have the strong feelings about things that they do. Highly intelligent people may also find themselves odd man out because it is in their nature to think and work outside of the box. They may know that they are doing this, but may not realize how threatening and disconcerting this often is to others. They can be blindsided by the negative reactions they receive for doing things which they see as positive.”
Gifted people often feel a sense of loneliness, awkwardness, alienation and deep anxiety as they find the pace and intensity of their thinking exhaustive, and their struggle to deal with most people finding it difficult to comprehend their abilities and actions. They may become impatient with those who are critical or unable to keep up with their problem solving ability and thought processes. As they are dealing with fundamentally different ways to interact with information they can feel ostracized from the rest of the world. Awkward social interactions can be common as their higher level of thinking, understanding and futurism is typically misunderstood and underestimated by peers, society and usually themselves.
“Loneliness does not come from having no people around you, but from being unable to communicate the things that seem important to you.”
Mental illness is commonly associated with the highly intelligent, gifted, creative and talented. Sometimes they can be high achievers as a result of their mental illness and other times they occur a mental illness because of the high levels of achievement. Common diagnoses of mental illness associated with high achievers include bipolar disorder, depression, anxiety, alcoholism and drug addiction.
“I don’t think people understand how stressful it is to explain what’s going on in your head when you don’t even understand it yourself.”
High-achieving athletes, entertainers and leaders tend to have an aura about them, be charismatic, enthuse energy and be very engaging. They have a natural ability to influence, lead and inspire people with ease. They may not always be the ideal role model, but have that ability to take you on a journey and sculpt your ideas and ways of thinking, for better and sometimes not.
“I like weird people… The black sheep, the odd ducks, the rejects, the eccentrics, the loners, the lost and the forgotten. More often than not, these people have the most beautiful souls.”
From a cognitive point of view, high-achievers generate original, creative and unusual ideas. They have an innate ability to connect seemingly unrelated ideas, think abstractively and have complex and deep thoughts. Their imaginations are vivid, rich and have superior abilities to reason, generalise and problem solve. It is common for them to have excellent long-term memories, learn things quickly and think fast.
“Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterised by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions.”
Emotionally, high-achievers are highly sensitive, introverted, have a quirky sense of humour, a child-like sense of wonder, and are good observers. They perceive the world differently as they are aware of things that most people aren’t, and have a high tolerance for complexity and ambiguity. It is normal for high-achievers to be very passionate and experience intense feelings.
“Successful people never lose their sense of wonder and possibility. Instead they retain a childlike quality to see the world of opportunity.”
Roger Federer (www.brilla.com)
Setting high standards for themselves and others, as a perfectionist, is common among high-achievers. They are usually very independent and autonomous. The search for meaning in life, finding patterns and seeking the ultimate truth, is a key driver for high-achievers. It is common for them to be overwhelmed by a wide range of interests and abilities. Their high drive and sense of destiny fuels their visionary outlook on life.
“I haven’t failed. I’ve just found 10,000 things that won’t work.”
Needing times of solitude and contemplation allows high-achievers to deal with their complex world of thought, understanding and spontaneity. Their persistent nature leads to sustained concentration on topics of interest as well as holding long attention spans.
Why do people like Steve Jobs, Margaret Thatcher, Roger Federer, JK Rowling, Albert Einstein, Mark Zuckerberg, Oprah Winfrey, Bono, Lady Gaga, Leonardo de Vinci, Marilyn Munroe, Robin Williams and Richard Branson not fit inside the box?
Why do we fall down the trap of thinking and making things more complex than they should be?
Simplification is Sophistication. Do you find it easy to make something difficult, but a challenge to make it simple? The simpler you make something the more sophisticated it becomes.
KISS – Keep it simple stupid is a great acronym too seldom used. We often make everything very complex, leaving both ourselves and those we are talking to confused and unsure.
As Albert Einstein once said:
“If you can’t explain it simply, you don’t understand it well enough”.
A common trap people fall into is thinking that it is the people were are talking too’s fault for why they don’t understand, rather than placing the emphasis back on ourselves, as the one (s) presenting the concept or information.
Being able to deliver a compelling message to our athletes or employee comes down to your ability to make it understandable to the audience you are speaking or writing to. It is common for coaches to send their athletes off with a task and for them to return as a failure, in the their eyes. This is not because the employee or athlete wasn’t capable of doing it, but because they didn’t understand what was being asked or provided to them.
It is important that you, as a coach, are able to analyze a situation and determine whether the message they are presenting is actually being understood. If you can’t explain it in less than 20% of the words you used, then it is probably too complex and you don’t understand your subject matter well enough. The ability of an athlete to understand what the coach message is, can have a major effect on the trust and support they will provide.
Richard Branson summed complexity up with the following:
“Complexity is your enemy. Any fool can make something complicated. It is hard to make something simpler.”
How do you check if your message is being understood and whether you understand your message well enough?